If you, as me, post reguarly to social media, and you want all your posts on social media to index in Google, each post have to contain unique content...

Sharing the same content on different social media

I post to more than 10 social media daily. On most of my posts, I share the exact same content. The reason being, I target different audiences, on the different platforms..

And if the same person is seeing my post on both LinkedIn and X, they probably wont unfollow me..

Rewriting content to be unique across social media

But its different if I want my posts to index in Google. In this case, I rewrite the content so its slightly unique on each platform.

The first 7 to 12 words are especially important, as they will be used for the SEO title, on many platforms. And Google wont index 10 posts with the exact same title..

Besides that, I rewrite the content slightly, especially the first paragraph. Its not a big task, as my posts are normally quite short.

I find, that doing it this way makes all the posts index (if Google is in a good mood anyway)..

What is entity stacking SEO?

Entity stacking in SEO is building links and creating profiles on social media, and posting about your brand. The most popular social media platforms like Facebook, LinkedIn and X are important, as well as high authority profiles and websites on the internet.

Why is entity stacking SEO important?

This enables Google to recognize you as a trusted brand, understand who you are and what you do, and in turn this makes it easier for you to rank. Especially for local keywords.

I made this list for beginners, so you can start right now doing the basic entity stacking for your brand.

7 steps of entity stacking SEO

1. Create a master spreadsheet with all the essential info about your company. You need to post your business information everywhere, and you need to use the exact same data everywhere.

How you company name is spelled, how your adress is formatted, how you format your phone number. All these small details matter. The more strict you can be in writing it exactly the same way, the easier for Google it is to understand, that its the same business.

2. Create social media profiles. Reuse the above company info in all the social media, and write a description for your business. For social media, it doesnt need to be unique for all social media, but it does need to be written in a detailed manner, including the most important products and services you offer.

Here is the minimum list of social media you need to create:

1. Facebook business page

2. LinkedIn company page

3. X

4. Tiktok

5. Youtube

6. Instagram

7. Threads

8. Pinterest

9. Bluesky

Create the social media profiles as branded profiles, so you secure your own brandname on these domains before someone else does.

3. Start posting daily on the above. If you dont have the ability to make videos on Youtube, create community posts. The important thing is, Google needs to see that the profiles are active.

Use someposter.ai for this (when I launch it)

4. Get citations. I use gigs from Fiverr or Legiit for this. Where you buy them doesnt matter, but it does matter that you get them. The point is, you need to get your brand mentioned on niche specific directories and citations. This will increase the entity footprint on the internet, which increase your chance of getting shown in Google, and getting cited in LLMS.

5. Secure your brand name on the major Web2 platforms. This step is vital, and many miss this. You can get free websites on platforms like WordPress and Wix, and although it might not move the needle in ters of higher rankings, it does send a signal to Google, that you are an actual brand, and your presence is growing.

Create these web2 sites as actual mini sites, presenting your brand. Use actual photos, your company details, and link back to your website and social media on all of them.

Here is the minimum list of Web2 I recommend:

- Wordpress

- Wix

- Webflow

- site123

- dev to

- hashnode

- Ghost

- Livejournal

- Blogger

You can find more of these by asking google/chatgpt for similar web2 platforms...

6 Create a Google Business profile. This is absolutely vital. Enter your details, description, services, photos, and as many details as you can.

The reason you dont start with this is, you want to do the above first, as this will increase likelyhood of getting the GBP profile approved by Google, and you also need the links to social media to insert into the GBP.

7. Press release. I use several different services for this, for example AB Newswire, EIN and so on. Publish a press release about your brand. The press release does have to be newsworthy, so find an angle to describe your brand in a way that will make the publications accept the story.

The benefit of doing this is, you get a lot of referring domains, but more important, you get your brand mentioned on a lot of high authority domains. Brand mentions is one of the most important factors now for Google and LLMs, so dont skip this..

Thats is for now, I hope you enjoyed the list...

#seo #parasiteseo #jespernissenseo

This is a major update that makes it possible to upload your schema markup directly to your pages from the schemawriter platform itself.

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This is a game-changer, as it makes the process of adding schema so much quicker, because you can now skip using other plugins in WordPress.

The Plugin with the schema remains active, even If You Cancel Your Subscription

One of the best features we have built in is that the plugin and the schema will remain in your sites, even if you choose to cancel your subscription to schemawriter.

This plugin was part of the total updates released on July 10, 2025. These updates also included technical improvements such as changing the URL to sameAs inside the containsplace, which better follows the intention and standards of schema.org.

How to Install the WordPress Plugin:

The process for connecting schemawriter to your WordPress site is quick and straightforward. Here are the four steps you need to follow:

1. Download and install the plugin on your WordPress site. Then, insert the schemawriter secret key in the plugin within WordPress.

2. When the plugin is installed, an API key is shown on the plugin page. Copy this.

3. Go to schemawriter. Then go to Company info for the site you wish to connect.

4. Click on the tab WordPress Integration. Paste in the License key (which is the copied API key) here.

You are now ready to upload your schema easier and quicker than ever before!

Total List of Updates Released July 10, 2025:

In addition to the WordPress plugin, the following changes were implemented:

• We changed the URL to sameAs inside the containsplace. This follows the intention and standards of schema.org better.

• We added a new accordion “Same As” inside Company info. You can use this to add multiple URLs to specify and define the administrativearea if you are using geo schema.

• Alternate name added for Company.

• isicV4 field added in Company info.

• Naics field added in Company info.

This is a major update that makes it possible to upload your schema markup directly to your pages from the schemawriter platform itself.

This is a game-changer, as it makes the process of adding schema so much quicker, because you can now skip using other plugins in WordPress.

The Plugin with the schema remains active, even If You Cancel Your Subscription

One of the best features we have built in is that the plugin and the schema will remain in your sites, even if you choose to cancel your subscription to schemawriter.

This plugin was part of the total updates released on July 10, 2025. These updates also included technical improvements such as changing the URL to sameAs inside the containsplace, which better follows the intention and standards of schema.org.

How to Install the WordPress Plugin:

The process for connecting schemawriter to your WordPress site is quick and straightforward. Here are the four steps you need to follow:

1. Download and install the plugin on your WordPress site. Then, insert the schemawriter secret key in the plugin within WordPress.

2. When the plugin is installed, an API key is shown on the plugin page. Copy this.

3. Go to schemawriter. Then go to Company info for the site you wish to connect.

4. Click on the tab WordPress Integration. Paste in the License key (which is the copied API key) here.

You are now ready to upload your schema easier and quicker than ever before!

Total List of Updates Released July 10, 2025:

In addition to the WordPress plugin, the following changes were implemented:

• We changed the URL to sameAs inside the containsplace. This follows the intention and standards of schema.org better.

• We added a new accordion “Same As” inside Company info. You can use this to add multiple URLs to specify and define the administrativearea if you are using geo schema.

• Alternate name added for Company.

• isicV4 field added in Company info.

• Naics field added in Company info.